Thinking about a Website?
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You don’t need a lot of information or website pages – you just need to share what is relevant for your potential customers to know about you.

We can help bring your website vision to life.

A website content strategy is essential
Having a solid website content strategy is critical in today’s digital landscape where search engine rankings and being discovered by prospects is driven by quality content. Not only will your content help people find your website, the quality and relevance of your content will make visitors stay and move through your site. By following these steps, you’re on a path to creating successful website content that will increase traffic and generate leads for your business.
Let’s cover the basics:

• Do you have a domain name (the URL)?
• Do you have an existing website?
• Do you want your website to have transactional capability – collect money/payments or allow online purchases?
• What is the best way for the customer to reach you when they are interested in doing business?
• Do you have any branding elements – logo, slogan, colors, quality pictures?

What key areas of interest do you want conveyed on the website?

• Identify your unique value proposition
  • Your website should answer the why and how of your firm, explaining how your services and process provide value to your clients. Your value proposition should address these things, and it should be unique from other firms in the industry so that you can differentiate yourself from your competitors. We will use this as a basis to create content for your website.
• Target Your Customers
  • When creating website content, firms often think about what they want to say instead of what their audience wants to read. It’s essential to create content for your website with your various audiences in mind and think about what’s most important to them, since that is who your content is truly for. Knowing your target customers will help you visually picture the type of people you are trying to reach and better understand buyer behavior. By determining your key customers, you can create content that is targeted and relevant to their interests, needs and goals. Your content is meant to answer their questions, educate them on industry topics, and address their pain points.
• Include the essential content
  • With a solid strategy, each piece of content on your website will have a specific purpose and target audience. People use the Internet to conduct research and discover information on a variety of topics. Be sure to use your website content as an opportunity to educate prospects about trends and common questions in the industry, and for those further down the sales funnel, your company, process and services. Another example audience is job seekers, who are researching companies where they would like to work. A Careers section with insight into your company culture is relevant to them. These are some of the content essentials to include on your website:
    • Thought leadership blog
    • Premium content (i.e. whitepapers, eBooks)
    • Services/capabilities information
    • Case studies and client testimonials
    • Portfolio
    • Compelling “about” page
    • Team
    • Employee spotlights
    • Up-to-date job postings
    • Process
    • FAQs
    • Videos (can feature company culture, client testimonials, etc.)
• Write compelling web copy/content
  • Take the time to create copy/content that informs, educates and guides your audience. The length of your copy depends on the purpose of the page and your overall message, but a minimum of 300 words is a good rule of thumb for SEO purposes. However, your main focus should be quality, not quantity. Share interesting, relevant information that will be of value to your audiences. Statistics, research and quotes are effective ways to add substance to your copy, and it’s important to take the time to find high quality images and graphics.
  • Think about the key points and break the content down into sections, possibly with a list or by using subheadings.  It’s not about the number of pages but making sure the right points are addressed. It is also important to speak the same language as your audience. Avoid using internal jargon, and instead use verbiage that your audience will understand. Stick to simpler language that will resonate with your audience and demonstrate your expertise in and familiarity with their industry. Your website content should be more conversational than formal. Write as if you were having a one-on-one conversation with a prospect or client. Remember that your content is not about you, but about your current and prospective clients and what you can do to help them.

Next Level Business Consulting proudly offers Website Design & Build Services

We work with you to build an affordable website that bring your vision to life.

Whether to share information or to sell your products or services, we can help you get online.

Schedule a free time to discuss your needs. We can build a website for you and teach you how to maintain it on your own once it's built out. 

You can reach Denise directly to arrange an appointment at
denise@denisetaylor.live